01
Reporting & Tracking
Accurate tracking, postbacks, live data & single source of truth
About ReferOn
ReferOn is a state-of-the-art affiliate management system designed specifically for casino and sportsbook operators. It provides complete visibility on all affiliate marketing needs with in-depth reporting, easy rewards, payments, and effortless tracking.
The team
These are the
people building it.
We grew up wanting to be a lot of things. None of them were “affiliate platform engineer”. We arrived here through different paths and ended up in the same place: building the system we wished existed in our previous lives.
Alex Bukin
CEO
David Harris
COO
Vlad Bondarenko
CPO
Camila Beatriz
da Silva
Senior Sales Manager
Michael Saliba
Senior Sales Manager
Hristiana Stefanova
Head of Partnerships
Denis Kireev
Head of Product Delivery
Product pillars
What ReferOn is
ReferOn combines highly accurate tracking, dynamic reporting, postbacks, and live data into a single source of truth. We back this data-driven approach with an advanced payments infrastructure built for the modern industry.
Through automated workflows, clear financial logic, and a powerful commission engine featuring independent deal calculation, we give teams the flexibility to manage complex sub-affiliation networks and customizable reward structures effortlessly.
02
Payments & Finance
Advanced payments infrastructure & clear financial logic
03
Affiliate Management
Complex sub-affiliation networks & team operational flexibility
04
Platform & API
Automated workflows & direct API integration surface
05
Reward Logic
Commission engine, independent deal calc & reward structures
06
Campaigns & Media
Build the campaign, ship the link
Mission
Control at Scale — to build affiliate systems that grow with your business, not against it
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Affiliate platforms shouldn’t sprawl — they should scale
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Features don’t matter unless they’re understandable, explainable, and usable
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We don’t believe in “more buttons” — we believe in better logic
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We design for real operators, not hypothetical users
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Automation and trust should be defaults, not afterthoughts
Clarity over complexity
Automation with control
Modularity by design
Trust through transparency
Real-time by default
Painpoints
What we solve
We replace firefighting with performance management — and friction with flow
Every monday morning
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Fragmented tracking across brands and sources
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Reward plans that require a PhD in spreadsheets
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Manual, error-prone payouts
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KPI chaos and Excel firefighting
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Lack of visibility into traffic quality
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Lost time on routine setup & partner onboarding
Every payout cycle
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Multiple logins for the same platform
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No clear overview of performance & payouts
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Lack of control over campaigns and tracking
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Delays in offer activation
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Confusing terms, hidden logic
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Broken postbacks and unreliable reporting
EXPLORE REFERON
See how operators launch
and scale with ReferOn
10 days
Kickoff to live program
Online casino · Fast onboarding
Live in 10 days without changing its data flow
Read case
2 months
New product types live
Custom integration · Product expansion
Beyond the standard product list. New product types in two months
Read case
~ 300
FTDs in first month
Brand launch · Real-time reporting
Around 300 FTDs in the first month. A fast start for an experienced team
Read case
~ 12 days
Live with full guidance
First program · Guided onboarding
First affiliate program, zero prior experience. Live in 12 days, guided
Read case
10 days
Fast core go-live
Platform customization · Multi-product
Launching with products the platform had never seen, without delaying go-live
Read case
Don’t take our word for it.
They chose ReferOn. And stayed
From fast onboarding to day-to-day operations — hear directly from teams who run their affiliate programs on ReferOn and chose to stay.
With a sleek, intuitive, and fast interface, excellent reporting, and a very easy-to-use media gallery, ReferOn must be one of the top affiliate systems out there. The people behind this platform went above and beyond to help us integrate our platform. Thank you for being such a good company to work with.
Chris
Multifun
I want to say that your platform turned out to be very cool, your product managers are great. They studied everything well and actually solved several very serious pain points for both affiliates and managers. So pass it on to them, if possible, as if it were from an ex-product manager!
Valentin Darechkin
CCO, Media24
The team at Referon has been exceptional in supporting our migration to their platform. Their responsiveness and willingness to help made the transition seamless. Referon provides far more comprehensive campaign and player data than any other tracking platform we’ve used, making collaboration with operators who use Referon a real advantage. The data is presented in an intuitive, easy-to-use format, and integrating it into our data warehouse was effortless. We truly appreciate working with such a reliable and dedicated team.
Ben Veiner
Co-founder & Managing Director, Leadhouse