Live in 10 days. Without changing its data flow.
A newly launched affiliate program behind a fast-growing online casino brand needed to go live fast. The catch: their platform delivered data in its own way. ReferOn adapted to it, not the other way around.
10 days
Kickoff to live program
0
Custom development required
100 %
Existing data flow kept as is
1st day
Reporting matched the brand’s numbers
Background
The casino brand was live and growing. The affiliate program itself was new and needed infrastructure to start recruiting partners at scale.
Challenge
The client’s platform delivered player and transaction data in a structure that did not match the standard templates most affiliate systems expect.
- A forced rebuild of endpoints would lock the client’s dev team for weeks
- The launch date was at risk while the brand was in active growth
- A wrong or partial data mapping would mean unreliable FTD and revenue reporting
- Affiliates cannot be recruited at scale without tracking they can trust
Why the usual approach fails
Most platforms answer this with a rigid spec: rebuild your data delivery to fit our format, then we integrate. For a team with a live brand and a full roadmap, that is weeks of unplanned dev work before the first affiliate is even tracked.
Goals
The client came in with a clear list:
- Go live in under two weeks
- Keep the existing data flow, with no rebuild on the client side
- Accurate FTD, deposit, and revenue data from day one
- Clear documentation so the client’s developers could work independently
Success criteria
Launch on schedule, zero custom development, and reporting that matches the brand’s own numbers at the first reconciliation.
Solution
Flexible where it mattered. Not where it was easy. Instead of pushing a fixed integration spec, ReferOn’s engineers reviewed the client’s existing data flow, explained the available connection options, and guided the team to the fastest, most reliable path.
Real-time tracking
Tracking and postbacks running from launch day
Dynamic reporting
Drill-down all the way to player level
Flexible reward plans
CPA, RevShare, and hybrid deals
Media module
Tracking links and creatives in one place
The integration ran as joint working sessions between engineers, with documentation for every step and a direct line to the ReferOn team throughout
Implementation
- Onboarding timeline. 10 days from kickoff to launch
- Team involvement. A dedicated ReferOn integration engineer worked side by side with the client’s own development team, who were available in real time to build the required endpoints and reporting exactly to spec.
- Customization. None needed. ReferOn adapted to the partner’s existing data flow rather than requiring a rebuild.
Why it worked
The client came in with a different existing data flow. ReferOn’s engineers reviewed it, explained the available connection options, and guided the team to the fastest, most reliable path forward, with documentation and support at every step.
Results
Beyond the numbers: affiliate managers had working reports from day one, and the program started recruiting partners on schedule, with tracking it could show and trust. No rebuild, no re-integration debt, no surprises at the first payout run.
10 days
Time to launch
From kickoff, on schedule
0
Custom development
ReferOn adapted to the existing data flow on the platform side
100%
Data accuracy
Reporting matched the brand’s own numbers from the first reconciliation
0
Dev team impact
The client’s developers stayed on their own roadmap instead of rebuilding endpoints
“We expected the usual integration pain. Instead, ReferOn looked at how our data already worked and adapted to it. Ten days later we were live, and the numbers matched ours from day one.”
– Head of Affiliates
What’s next
The program is now scaling its partner base and adding new markets. The next phase includes KPI-based deal conditions and deeper payout automation as volumes grow, all on the same integration built in those first 10 days.