Around 300 FTDs in the first month.
A fast start for an experienced team.
An operator with real affiliate experience and a clear list of requirements went from kickoff to live in about 12 days, then put the platform under daily working pressure from week one.
~ 12 days
From kickoff to live, start to finish
~ 300
FTDs in the first month
150 +
Affiliates onboarded and counting
0
Custom development, adaptations only
Background
An established brand ready to push affiliate acquisition hard from day one.
Challenge
The team needed a platform they could actually work in every day: deep reporting, fast access, no friction. Their data pull also had a slight variation from the standard setup.
- Reporting depth and accessibility were the deciding factors, and most shortlisted options fell short on one or the other
- A small variation in data delivery needed a proper review, not a workaround
- An active team means daily questions, and slow vendor support becomes the real bottleneck
Why the usual approach fails
On competing platforms, the team kept finding the same trade-off: strong reporting behind clunky access, or an easy interface with shallow data. They needed both, plus a vendor that answers on the same day.
Goals
The requirements were specific:
- Launch within two weeks
- Full, accurate reporting the team could check daily
- Onboard affiliates fast and at scale
- Keep the setup standard: adaptations, not custom builds
Success criteria
Live in under two weeks, clean data, and a team working independently after a short training.
Solution
The team chose ReferOn over the competition for its reporting functionality and accessibility: the depth of dynamic reports combined with an interface that does not slow daily work down.
Dynamic reporting
With saved daily working views
Real-time tracking
Tracking and postbacks from launch day
Standard reward plans
With room for KPI-based conditions later
Affiliate onboarding
Signup flows built for volume
The variation in the client’s data pull was reviewed by the ReferOn team and adapted on the platform side, so the client’s own setup stayed untouched.
Implementation
- Onboarding timeline. Approximately 12 days in total, from start to finish.
- Team involvement. The client’s affiliate team worked with ReferOn’s integration and support specialists. Training was quick, and the platform became intuitive for the team within days.
- Customization. No large customization required, just adaptations to accommodate the client’s data pull.
Why it worked
Once live, the team was active and pushing from day one, with expected daily questions about reports and affiliate onboarding answered directly by the ReferOn team instead of a ticket queue.
Results
The team runs its reporting checks daily without vendor help. Affiliate onboarding became routine within the first weeks. And the platform absorbed an aggressive rollout without slowing anyone down, which is exactly what an experienced team expects and rarely gets.
~ 12 days
Integration time
Approximately 12 days end to end
~ 300
First month FTDs
Around 300 FTDs generated through the program
150+
Affiliate base
Now approaching 150+ affiliates and growing
Daily
Team ramp-up
Reporting checks run in-house after a short training
“The reporting sold us, and it kept its promise. We check the numbers every day, and everything we need is a few clicks away. Training took days, not weeks.”
– Head of Affiliates
What’s next
With the base scaling past 150 affiliates, the next phase is KPI-based deal conditions, payout automation, and expansion into new GEOs, all without touching the original integration.